Skip to content

Open to new challenges

César Medina
RevOps & CRM

Revenue Operations and CRM professional with 7+ years of experience leading commercial automation strategies, data governance, and technology adoption across B2B and B2C organizations.

Get in touchView experience
Scroll

Profile

Connecting technology, marketing and people

HubSpot specialist with expertise in lead management, pipeline optimization, executive reporting, and cross-functional team leadership. Proven track record of driving conversion improvements, operational efficiency, and cost reduction.

My approach integrates data governance, intelligent automation, and technology adoption to align sales, marketing, and operations teams under a single revenue strategy.

  • +4%

    Lead-to-MQL conversion

    Through lead scoring and automation models.

  • 40K+

    Records cleaned

    30% duplication reduction with a governance model.

  • 30%

    Platform savings

    70% marketing contact reduction via data governance.

Career

Professional Experience

  1. RevOps Manager

    Grupo Upax

    • Increased lead-to-MQL conversion rate by +4% implementing lead scoring and automation models.
    • Reduced MQL response and attribution time to under 2 hours, accelerating the sales cycle.
    • Lead CRM and automation strategy across 8 business units with a team of 5 and a $150K USD budget.
    • Designed reporting dashboards and forecasting models for C-level executives, increasing pipeline visibility.

  2. CRM Administrator

    Mundi

    • Implemented a data governance model that reduced duplication by 30% and eliminated 40K+ redundant records.
    • Built a digital channel for brokers with end-to-end pipeline visibility at zero cost.

  3. Senior CRM Specialist

    Xepelin

    • Led HubSpot governance and optimization across Marketing, Sales, and Data teams.
    • Reduced marketing contact volume by 70%, achieving 30% savings vs. budgeted platform costs.
    • Scaled CRM adoption from 3 to 8 active teams with a 2-person team.

  4. MarTech Lead

    Vinte

    • Led accelerated nationwide HubSpot deployment across 14 marketing teams.
    • Established CRM operational foundation, adoption framework, and scalability infrastructure in 3 months.

  5. CRM Lead & SEO Content

    Cincel

    • Designed CRM and demand generation architecture, integrating acquisition sources and automation.
    • Drove organic growth through technical SEO improvements and mobile-first optimization.

  6. Marketing Coordinator

    Buzón E

    Promoted from Marketing Analyst (Jul — Dec 2019) to Coordinator (Dec 2019 — Nov 2021)

    • Managed the CRM from a marketing perspective and configured automations for the sales team.
    • Built weekly and monthly reports with performance indicators tracked against goals.

Stack

Technical Skills

  • CRM & Data

    • HubSpot Hub
    • Brevo
    • Looker Studio

  • Automation & Integrations

    • Make (Integromat)
    • Zapier
    • Webhooks
    • REST APIs

  • Analytics & Reporting

    • Looker
    • HubSpot Reporting
    • Google Analytics

  • Management & Collaboration

    • Slack
    • Monday.com
    • Notion

  • AI & Productivity

    • Claude
    • Gemini
    • ChatGPT

  • Methodologies

    • Revenue Operations
    • Inbound Marketing
    • Growth Hacking
    • Data Governance

Education

Education & Certifications

  • Bachelor's in Business Relations

    Instituto Politécnico Nacional (IPN) — ESCA Santo Tomás

    2014 — 2019

  • Web Development

    Dev.F

    2023 — 2024

HubSpot Academy

  • Client Management
  • Marketing Hub Software
  • Service Hub Software
  • Sales Hub Software
  • CMS Hub for Marketers
  • HubSpot Reporting
  • Frictionless Selling
  • Inbound Marketing

Platzi

  • Data Instrumentation for Business Decisions
  • Digital Transformation
  • Growth for Startups
  • Brand Storytelling
  • Content Marketing
  • Community Management

Product Hackers

  • Growth Hacking

Contact

Let's talk

Have a project or need to optimize your CRM? Reach out.